Friday, November 18, 2016

How to make the most out of your LinkedIn’s Who’s Viewed Me Screen

Let’s be honest, at least once maybe twice a day you look at your LinkedIn’s Who’s Viewed Me screen, whether it be out of curiosity or if you are wanting to see if there can be potential business relationships. If you are on LinkedIn, you should be checking out your Who’s Viewed Me screen every single day so you can see who has been checking you out on LinkedIn.

The prospects visited your profile for a reason, it might have been because you are in their target audience, you might have caught their attention with something you posted/shared on LinkedIn, or it might have even been when someone mentioned you in a conversation and your profile popped up on their news feed. Whatever it may be, it is your job to follow up with them and see if there could be any potential whether it be now or in the future.

If you feel there could be potential, send them an InMail, or better yet send them an invitation to connect on LinkedIn but make sure to personalize the invitation request message. Be sure to ask if you are able to jump on a brief phone call to introduce yourselves and see if there are ways that you can explore business opportunities.


With LinkedIn, the sky is the limit. You never know what may come of it and where the next business deal lies.

Check out eLink Pro, helps you attract new potential clients to your LinkedIn profile according to your search criteria.

Monday, November 7, 2016

Do you want to be noticed on LinkedIn?


Become more noticeable on LinkedIn

Are you wanting to become more noticeable on LinkedIn, create awareness for yourself, what you offer and making potential prospects aware of you and your business, here are a few tips on how to do so. If you already have a LinkedIn profile, great! However, it is always a good time to go back to refresh and revisit your profile.
LinkedIn is by far the most used professional social network to date, there is over 430 million users. If you are a professional or a business owner you can definitely not miss the opportunity to connect with like-minded professionals, build your network, engage with potential clients, business partners and peers. LinkedIn is a powerful tool and with the right help and guidance it can land you a potential business deal that might not have happened.



There are 4 main points to have a complete LinkedIn profile and to make yourself more noticeable on LinkedIn, a quick summary below:

#1: Complete your LinkedIn profile
When visitors first land on your LinkedIn profile, a box displaying your profile highlights fills the screen. Given the importance of first impressions, the information in your “profile box” should be complete, current and optimized.
This is your best chance to make a good impression. In many cases, someone may read through your entire profile, but most people are going to get the information they need from your profile box.

#2: Use keywords within your profile summary section

By using keywords in your profile summary section it will be easier for prospects to find your profile while searching on LinkedIn, the more keywords you have the higher chance your profile will come up first when prospects are searching through profiles.

#3: Leverage your existing network

Keep in contact with your 1st degree connections, engage in their content. Make sure that they know you are still around and “active” on LinkedIn. This being said, it will be easier to ask for an introduction within someone in their network.

#4: Focus your time on relevant status updates
Be sure to share on LinkedIn, by posting relevant status updates it keeps you active on your LinkedIn news-feed, by posting relevant status updates that draws people in this can lead to them sharing your content. In turn you will be on their news-feed and prospects become more aware of you. Also be sure to comment, share and like relevant content that appears on your news-feed.

Be sure to check out eLink-Pro, as we attract new clients to your LinkedIn profile in just a few short steps.


Friday, September 16, 2016

6 Basic LinkedIn Activities that need to be done to attract new clients


6 Basic LinkedIn Activities that need to be done to attract new clients:

We all know that LinkedIn is the leading professional network on the web to date. It helps you build your professional brand and be able to market yourself with the ability to help you to build and maintain professional relationships, whereas you can turn these professional relationships into opportunities.

However, there are a few key points that many LinkedIn users do not know about or do not do. By doing 6 important LinkedIn activities daily/weekly/monthly, it can put your LinkedIn profile above the rest.



1.     Your LinkedIn profile should not simply just be a resume. Here is an opportunity to attract and engage your targeted audience. Getting the right prospects to your page is the key. Your head-shot and headline is what prospects first see on their “Whose Viewed Me” screen, having an appealing and compelling headline makes prospects want to engage and go to your profile. How can you help them? What problem can you solve?

2.     Check out who has viewed your LinkedIn profile every day, this can be found here. If you feel it could potentially be a beneficial relationship after looking at their profile, send them a personalized In Mail or even send a connection request and personalize the message, letting the other party know why it is you wanted to connect and how you can potentially work together.

3.     Respond to connection requests you receive and in a timely manner. At times you will not know the person who asked you to connect, but you should not ignore them completely because you never know what opportunity you are missing out on if declined. There are three options you have when responding to a connection request: you can either accept, ignore or reply without accepting.

4.     Join groups on LinkedIn, by joining and participating in groups this can drive prospects to your profile. LinkedIn groups are a great way to connect and network with your fellow colleagues and potential customers.

5.     Share content often, this will keep you active on your LinkedIn newsfeed. Exactly like Twitter and Facebook, you need to share content from your personal newsfeed, Pulse, company page, groups etc. If there is no consistent stream of interesting, useful, and appealing content your page will just start “collecting dust”, by sharing you are making potential prospects more aware of you.

6.     Add a LinkedIn share button to your website, by doing this it gives people the opportunity to share your content. Even a handful of LinkedIn shares from your website can expose you to bigger networks of potential customers. Sharing your own LinkedIn content is a great way to drive traffic to your site however this is limited to your network on the site.

With that being said, LinkedIn is any business professionals dream social network platform. It is the best place to connect with like-minded professionals who actually want your information.



Tuesday, August 16, 2016

Are you tired of not getting enough LinkedIn traffic?

As promised here I am with another post on how you can increase your traffic and possibly gain more sales within LinkedIn. Here is how eLink Pro can help you with your LinkedIn marketing and make you be ranked in the top 1% for profile views among your connections.


eLink Pro is a downloadable Chrome browser extension that views profiles for you on LinkedIn according to your specific audience. You will therefore view potential prospects profiles, they will view you back, look at your LinkedIn profile and website, and start connecting. This is the start of the sales process. You are able to view 5000+ per week and eLink does this for you.


eLink Pro has many features that can help you drive traffic to your LinkedIn profile and some of them are explained here:


1.      For best results you should use the eLink Pro LinkedIn to Twitter automation feature. This is another key feature that enhances the look back rate. eLink Pro will then go onto your Twitter and favorite their last tweet (from prospects you viewed from LinkedIn). Hence touching them twice as both LinkedIn and Twitter will notify the prospect.


2.      You can also turn on LinkedIn Drip Marketing, this is where a motivational/professional quote is posted to your LinkedIn wall to keep you active on your newsfeed and top of mind to your connections.


3.      A user can use eLink Pro daily or use our simple 7 day scheduler. The scheduler is easy to use, find a search on LinkedIn you would like to view, open the scheduler on the extension and add in the search, you are able to choose the specific time and day you would like to view that search. Using search filters (industry, city etc.) together with the scheduler is a great way to view profiles beyond the 1,000 return limit set by LinkedIn.


4.      Lastly, a great feature eLink Pro has is the ability to download a csv. file of the profiles that you viewed and the profiles of prospects that viewed you back. Very convenient. Note: your computer needs to be on and in a chrome browser in order for the scheduler to work.





We have done tests and worked out the average look back rates. The look back rate refers to those prospects that decide to take it further and visit your LinkedIn profile. Of these, many then will review your website (averages 20%-30% of look back's) and reach out to connect to you (average 5% - 15% of look back's) on LinkedIn.












The key is to set up your LinkedIn profile in a manner that attracts your chosen audience, the first thing prospects see is your profile picture and your headline in their “Whose Viewed Me” screen, very important to make this stand out and have a call to action.


Moreover, a good photo, quality of your profile headline wording, including an email to connect, are important tips.


If you sell online then in addition to an inquiry form you should also install a live chat module on your website to engage visitors and start next level conversation and make them sales ready.



Here it is, literally as we said “eLink-Pro does it all for you”. 




Monday, August 8, 2016

Cold Calling Changes To Warm-Hot-Hotter With LinkedIn

We all know, really really know, that nothing is more irritating then getting a phone call from a stranger and they proceed to ask your name and your role at your current company. They go on to tell you the reason why they have called and then realizing that you are not the right person, you either disengage or need to transfer them to the correct person.


It’s bad for the caller and the person answering. Just bad. Breaking a leg, bad.

 

LinkedIn changes this. Dramatically. Let’s show you how.


Sales with a new prospect follows three steps. That of knowing your prospect, connecting with them at a human level and then knowing/solving their pain-point.


LinkedIn helps you find the right person at a target company using a mix of the key word search bar at the top of LinkedIn and using the filters on the left for company, title or seniority. The Advanced Search allows even finer targeting found at the top left of the filter bar. Once identified, then get to know them.




elink pro best linkedin automation software



There are 5 simple steps before making a call to a candidate, always starting with LinkedIn:


1. Look at their current LinkedIn profile, what they have experience in, what they are interested in, who they are connected to and who the common connections are. Link pro even surfaces common areas of whether they are a golfer or a cyclist. Look at their interests at the bottom of their profile. Prospects are human too.


2. Get a sense of whether they open to being contacted. Their LinkedIn profile will indicate if they an open networker, whether they have invested in connecting (LinkedIn Premium banner) and with eLink Pro’s algorithms it calculates the likelihood of them engaging based on picture, number of connections and other parameters. The more effort they have put into their profile, the more likely they are engage over LinkedIn. 


3. Get a sense of their interests. Have a look at the groups that they are joined to, this will give you a general idea of the kind of things they are interested in and how they engage with their peers. See what kind of influencers and companies they are following.


4. Review the kind of posts they have on Pulse and what comments they have made on other people’s posts. Generally I will also comment on their current post, just to start make the warm initial touch at a human level. eLink Pro takes this a step further by favoriting the last tweet for you. Now they know about you and feel good.


5. Once you feel like you have adequate background on the prospect and you feel like it is a good fit, I would then send them an InMail through LinkedIn with a brief proposal and ask if they have 5 minutes to explain what I would like to offer. 



The benefit of InMail is you can now send a message directly to the prospect, no more need for cold calling. You go directly to the top of their list, at very least the email is delivered by someone they trust, that is, LinkedIn. The downside is it costs.


It is important for the sales person to get the right point of contact and to show you have an understanding of both them and their company before they message them through LinkedIn. If it is not personalized and authentic, it is simply expensive spam. In one sentence LinkedIn helps you understand the role, skills, and interests of the person you are looking to engage.


LinkedIn is a very useful tool as it gives you deep insight about the specific person. It show what groups they are a part of, which influencers they are following, the companies that the prospects are interested in and how they engage in comments, updates and their peers in a professional community. Knowing as much as possible positions you to see before-hand to match your product and/or service to their world view. 


Once the prospect has accepted and you have made a time to call, it is now beyond a “cold caller” as you have points of initial commonality (which groups, interests and hobbies or common connections and friends) that establishes the human connection. It tells me you care enough about me, and professional enough to have searched, to warrant the time to engage with you and not the hundreds of other compering distractions for my attention. You now have something “warm” to lead the conversation. By doing your research it helps to break the ice and that this is definitely not just a random outbound sales call. To move it to HOT, find a common connection to reference. The friend of my friend is more likely to be trusted as there is an implicit endorsement of character and standing. Second connections on LinkedIn is as powerful as your first connection network.

 

If you are in any type of business, whether it be B2B, B2C, software, recruiting or professional services you will absolutely need a great and filled out LinkedIn profile showing your skill set (www.FreeLinkedInTraining.com), your employment history. You never know who is looking at you (in fact you do on the Who Viewed Me screen, but that is a later blog). Regularly post updates and your thoughts and spend time expanding your network. Like your health, spending time on nurturing this professional network is a guarantee of time well spent.

 

In my next post I will review Sales Navigator and show you how you can use www.elink-pro.com to maximize sales without the effort whether you a novice or a seasoned sales professional.