6 Basic LinkedIn Activities that
need to be done to attract new clients:
We all know that LinkedIn is the leading
professional network on the web to date. It helps you build your professional
brand and be able to market yourself with the ability to help you to build and
maintain professional relationships, whereas you can turn these professional
relationships into opportunities.
However,
there are a few key points that many LinkedIn users do not know about or do not
do. By doing 6 important LinkedIn activities daily/weekly/monthly, it can put
your LinkedIn profile above the rest.
1. Your LinkedIn profile should not
simply just be a resume. Here is an opportunity to attract and engage your targeted
audience. Getting the right prospects to your page is the key. Your head-shot
and headline is what prospects first see on their “Whose Viewed Me” screen,
having an appealing and compelling headline makes prospects want to engage and
go to your profile. How can you help them? What problem can you solve?
2. Check out who has viewed your
LinkedIn profile every day, this can be found here. If you feel it could
potentially be a beneficial relationship after looking at their profile, send
them a personalized In Mail or even send a connection request and personalize
the message, letting the other party know why it is you wanted to connect and
how you can potentially work together.
3. Respond to connection requests
you receive and in a timely manner. At times you will not know the person who
asked you to connect, but you should not ignore them completely because you
never know what opportunity you are missing out on if declined. There are three
options you have when responding to a connection request: you can either
accept, ignore or reply without accepting.
4. Join groups on LinkedIn, by
joining and participating in groups this can drive prospects to your profile.
LinkedIn groups are a great way to connect and network with your fellow
colleagues and potential customers.
5. Share content
often, this will keep you active on your LinkedIn newsfeed. Exactly like
Twitter and Facebook, you need to share content from your personal newsfeed, Pulse,
company page, groups etc. If there is no consistent stream of interesting,
useful, and appealing content your page will just start “collecting dust”, by
sharing you are making potential prospects more aware of you.
6. Add a LinkedIn share button to
your website, by doing this it gives people the opportunity to share your
content. Even a handful of LinkedIn shares from your website can expose you to
bigger networks of potential customers. Sharing your own LinkedIn content is a
great way to drive traffic to your site however this is limited to your network
on the site.
With that being said, LinkedIn is any
business professionals dream social network platform. It is the best place to
connect with like-minded professionals who actually want your information.